Even before I graduated from heating, ventilation and air conditioning certification training, I knew that I wanted to have my own HVAC company.
My best friend and I were able to put our money together and come up with the seed money to get the business started.
We were both excited to work together and we couldn’t wait to get started. We knew that the first thing we had to do was to come up with a good web design. Some people thought we were crazy to take this step first, but we knew that our business was going to come from the internet. We both had friends who knew how to do digital marketing, so we contacted them. Once they found out about heating and air conditioning company, they wanted to invest. Their investment was doing all of the online marketing, web site and the digital marketing for our company. We had already looked at the cost of digital marketing and we thought we would be saving a lot of money. I wanted to know how to do Google Ads, so I started doing some research. I was able to learn a little bit, but not enough to make any difference. I knew that if I wanted a good website, I would have to leave it up to our partners. They created a gorgeous website for us and they put in enough SEO to make sure we were one of the top search results. By the time they were done adding SEO to our website, we were already getting off to a good start. They created Facebook ads, and Google ads for the business.