When you review the web design for your HVAC company website, you should also be including a blog.
People who HVAC companies really don’t think they need to have a blog.
I suppose if you don’t know about SEO, then you would understand the necessity of a blog. SEO is what gives your website the ranking, which is the ability to be seen on a web search. If you already have a blog, you can go online and find an online marketing company to blow up your blog with SEO that tells the search engine when to show your webpage. Most people don’t have the free time, or the knowledge to be able to write a blog that is filled with SEO so you don’t need to hire a digital marketing company. When you put the SEO filled blog into your website, you need to make sure you have the right kind of keywords. The time for saying just the simple one word keywords, is over. Now you need keywords that are called long tail keywords. When I started reading about this, I gave up. I found an online marketing company and talked to them about SEO and blogs. The online marketing company will write your blogs if you like and they will fill them with long tail keywords, or SEO, and post them to your website. They can also do your Google Ads or any other kinds of ads, such as Facebook. Before you know it, your HVAC company will be coming up at the top of the search results.